Email marketing or social media marketing – which is better?
or ? It’s ironic that, just as I was putting pen to paper on this topic, Craig Reardon wrote an article on pretty much the same thing for smartcompany – Email marketing ROI continues to trounce that...
View ArticleWhy are we covering Google’s Panda update on a blog about email marketing?
In April Google updated its algorithm – the ‘brain’ that decides which web pages rank where in its search engine results pages – ostensibly to improve the relevance of the results to the search terms...
View ArticleSome new technologies worth looking at; the Coffee & Croissant Club relaunches
News from NewsBusiness September 2011 Information on some technology we’ve been trying out + we announce relaunch of the Coffee & Croissant Club Over the past four or five weeks we have been...
View ArticleHow to grow your list (8 ideas)
It’s all very well talking about the benefits of using email newsletters and email marketing, but what if you don’t have a list, or just a very small one? What can you do to grow your list size? There...
View ArticleAdvice from the SPAM police
One of the (many) email newsletters we subscribe to is the one from the government agency charged with enforcing the anti-spam laws in Australia – the ACMA. The one that came through this morning had...
View ArticleClive Anthonys – a case study in how to use email marketing (not)
Shortly after Christmas I decided it was time for us to trade in our dinosaur of a TV for something a bit more up-to-date. I’d been looking at prices/specs for a while and decided on a whim to go into...
View ArticleWhy your email newsletters don’t get to people [infographic]
We found this really helpful infographic on US site The Content Strategist via our own ‘newspaper’, which explains about the hurdles your email newsletter or update needs to jump over to get into...
View ArticleNewsletter frequency – our snap poll
As of Thursday 23rd December 46% of respondents had sent an email newsletter in the last month. Our preaching must be getting through, since a recent article by Alex Tilbury in the Courier Mail...
View ArticleThe subject line debate
Since writing this short item on the importance of what you put in the subject line of an email last year I have had a number of interesting discussions and heard other points of view – is it more...
View ArticleDavid Meerman Scott on real time marketing and PR
Thanks to the guys at Bluewire Media, David Meerman Scott, author of “The New Rules of Marketing & PR” was beamed into a Brisbane audience of PR and marketing types recently. Unfortunately I was...
View Article
